Best Practices: Choosing Hashtags For Social Media

The importance of using hashtags in your social media posts cannot be overstated. Hashtags are a great way to increase the visibility of your content and reach a wider audience on social media, regardless of the platform that you post on. However, choosing the right hashtags can be a bit tricky, especially if you’re new to social media marketing. Here are some tips on how real estate professionals can choose the best hashtags when posting to social media.

1. Use relevant hashtags: When it comes to choosing hashtags for your social media posts, it’s important to use relevant hashtags that are related to your content. For instance, if you’re posting about a new real estate listing, you can use hashtags like #realestateforsale, #newlisting, #dreamhome, #propertyforsale, etc. Using relevant hashtags will make it easier for people who are interested in your content to find your post.
2. Use location-specific hashtags: If you’re targeting a specific location, it’s a good idea to use location-specific hashtags in your post. For example, if you’re posting about a real estate listing in New York City, you can use hashtags like #NYCrealty, #NewYorkRealEstate, #ManhattanProperties, etc. Using location-specific hashtags will help you reach people who are interested in real estate in that specific location.
3. Use industry-specific hashtags: In addition to using relevant hashtags, it’s also a good idea to use industry-specific hashtags in your posts. For example, you can use hashtags like #realtorlife, #propertymanagement, #investmentproperties, etc. Using industry-specific hashtags will help you connect with other professionals in the real estate industry and build your network.
4. Research popular hashtags: Before choosing hashtags for your social media posts, it’s a good idea to research popular hashtags that are related to your content. You can use tools like Hashtagify or Tagboard to find popular hashtags in your industry. Using popular hashtags will help you reach a wider audience and increase the visibility of your content.
5. Keep it simple: When it comes to using hashtags in your social media posts, it’s important to keep it simple. Avoid using too many hashtags in your posts as it can look spammy and may turn off your audience. Stick to using 2-3 relevant hashtags per post.

One Mortgage Broker in Grande Prairie recommends selecting hashtags carefully and that Real Estate Agents can often use mortgage industry related hashtages and vice versa. She sees a significant overlap with some of the content she creates. Using hashtags in your social media posts can help increase the visibility of your content and reach a wider audience when done right. By following these tips, you can choose the best hashtags that will help you get the most readership for your marketing efforts.